Apple is coming, Apple is coming. It’s coming to grab a piece of the contactless payment phenomenon that is said to be sweeping purchases in the U-K. It amounts to holding your device to the store’s reader and getting out of the place in a wink. That sounds fine but it seems a little deceptive when one tries to calculate just how much time it really saves over a cash or credit card purchase. You still have to stand in line. Nevertheless, the concept is very hot. The owners of such brands, like the MasterCard Pay-Pass, love it because it apparently makes people spend more. So, save 12 seconds and spend five dollars more. You figure it out.
