McDonald’s seems to have taken a polite pass on giving Burger KIng the publicity it was seeking by calling for the two firms to create a McWhopper on United Nations Peace Day. Burger King, owner of Tim Horton’s (which may be blushing) took out full-page newspaper ads Wednesday calling for a “truce” with McDonald’s so that they can could create the McWhopper. In a Facebook response, the president of McDonald’s, Steve Easterbrook, said he hoped that his competitors would concede that their competition is simply business not actual war requiring a truce. He added “P.S. A simple phone call will do next time.”
