The Toronto Star has launched a tablet format to be known as Star Touch as it struggles to make money in the digital age. Star Touch is inspired by the La Presse tablet app, which is regarded as a worldwide leader in ease of use. The Star chiefs are talking dramatic change with Star Touch and this may be the case. Ads will also be interactive on Star Touch which presumably means that they can be played with. The one-time dominant source of want ads in Toronto has seen an enormous loss of revenue in the early years of the 21st Century. Now it continues to lose display advertising. .
