Toronto Life has a short feature on Anthony Chelvanathan, creative director of Leo Burnett ad agency, in which the author, Courtney Shea, is permitted to touch the raiment of Mr. Chelvanathan. Nothing in this piece about fibbing. No, no. This is about the amusing prank Leo Burnett played. Ha ha ha. You see, Mr. Chalvanathan had this “insight” into how people talk about homelessness but don’t do anything about it. Well, that insight isn’t actually correct. People may not wish to have the homeless living next door to them but they do support and pay for a rather extensive City department of professional people which works with the homeless. Courtney does not ask the extraordinarily cool-looking Mr. Chelvanathan how he’s doing with his own face-to-face program with the homeless. Really well, no doubt. Sad that Courtney could not talk to the decent woman of modest means who lives over a store next to the fictional 62-bed shelter. She cried when she heard this would happen right beside her small flat which she pays for out of a taxed salary. Cried. That was what made the media laugh just so so hard.
