The fresh fish and seafood franchise Hooked is no longer located at the Rowe Farms store on Bayview Ave. In a short post the Leslieville “ethical-seafood” market thanks customers for their interest during what is called a pop up in the neighbourhood. It notes that the Leslieville and Kensington shops are open as usual. It seemed that Hooked might be planning a longer stay when it opened on Bayview in May. At that time, the Post Magazine called the venture a partnership with Rowe Farms. The interesting marketing strategy which emphasizes careful selection of food, sustainability and respectable sources was in the forefront. It is of interest just how compelling this approach may be to consumers. It is seldom spoken of by large grocers with the exception perhaps of Whole Foods. Loblaws staff say off-the-record that organic products, for example, are shunned by many people who simply don’t see value in them.