Create Your Own Taste “blows up the front counter”

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They’ve closed the McDonald’s at Bayview and Eglinton but maybe that was just in time to open a new one in South Bayview featuring the Create Your Taste Kiosk that the company is rolling out across North America. Yes, it’s burgers by the button. But why? Some insist this is about reducing staff but McD’s denies it. The kiosk requires table service.  Some, like the CNBC business commentators in this video, say that by letting the public add elements (priced separately) they can get the price of a burger up to ten bucks. It is coming to Toronto for sure, according to McDonald’s Canada president and CEO John Betts. He says the firm will hire 15,000 people in the process. Best quote? “We’re basically blowing up the front counter,” said Betts. Wow can we get a picture of that?