McDonald’s first Create Your Taste push-button restaurant is at the corner of St.Clair Ave and Victoria Park Ave. But it seems a tentative opening as customers are still able to order at the counter as well. McDonald’s president had exuberantly said that the new choose your own burger concept was about “blowing up the counter.” Give him an A for enthusiasm. The new experience includes delivery to your table and self-serve kiosks. Employee titles reach lofty levels with the appearance of Guest Experience Leaders who greet patrons, help them find a seat and walk them through using the self-serve kiosks. There is also a new premium burger unlike previous offerings at McDonald’s, the Create Your Taste burger. Analysts have said Create Your Taste will bring new interest to McDonald’s and perhaps cause patrons to create burgers that cost more.
ALL DAY BREAKFAST IN U.S.
Starting Tuesday in the U.S., McDonald’s will offer all-day breakfast. It seems like a no brainer. The chain began testing the extended breakfast menu in March.
