In a place where even the head the new Duke Heights BIA admits his area has a “spotty reputation” the re-branding of this North York neighborhood may be just what is needed. Wags were suggesting Duke of Earl Heights would really lift the image of the industrial reaches ranging between Dufferin and Keele Streets It worked for Gene Chandler. Duke Heights locals are investing a lot of hope in transit projects coming to this sprawling area of workshops, warehouses and low-end retail. Ward 8 Councillor Anthony Perruzza has told CBC News the name change is only the beginning of what is to come for the neighbourhood with major projects on the way including the nearly completed extension of the Yonge-University subway line, the construction of the Finch West LRT beginning in 2016 and the main rail line west. It has Mr. Peruzza thinking his ward might become the transportation centre of the GTA. Duke, Duke, Duke, Duke of Earl.
