Starbucks decides that New York City is not its cup of tea

Tea has seemed like an after thought to Starbucks for a long time. It couldn’t close the Teavana (Teaopia) location on Bayview Ave. fast enough. Now its closing three Teavana “tea bars” that opened in New York City a little more than two years ago. The tea bar style was like Starbucks except with tea.  The company will convert the three tea bars to Starbucks stores this spring and close another location in Beverly Hills. The Teavana locations in Canada are unmentioned in the news and while they may be important it is clear they are a sideline. There are exactly four Teavanas in all of Toronto. The  closest is in the Don Mills Centre. The firm says that the 350 Teavana retail locations in North America selling primarily packaged teas and appliances will stay open.

teaopia 2011 as flashback

Teaopia opens on Bayview soon to be swallowed by Teavana