Facebook has announced emoticon emotion is now officially in place or will be shortly on all platforms including mobile. The new feature went active overnight. To activate, hover over the old familiar “like” icon for a second on the web version of Facebook, and the array of alternate options pops up before you. On mobile, when your app gets the update, holding down for a moment on the “like” button should have the same effect. Consumerist says: For now, Facebook says, any reaction you use will count the same. That is, when it comes to the magic algorithms that decide what actually shows up in your news feed, being “angry” or “sad” will carry the same weight as feeling “love,” “like,” or “wow.” Consumerist