People who make Starbuck their life have got to be careful. Oh sure, The Bulldog loves the green lady’s espresso but the idea of worrying about a rewards program that wouldn’t clear enough cash for a car wash seems silly. Nonetheless, thousands, possibly millions of Starbucks patrons are up in arms over changes that would make people spend more. It was last Monday that Starbucks said it will now require those in the plan to spend a dollar per point. The new system incentivizes (if that’s the word) higher spending and larger orders. Previously, customers earned one point, or “star” as they are called in the Starbucks system, per visit or transaction, and received a free food or drink item per 12 visits, no matter how much they spent. So if you ordered a $2 coffee every day, you could earn a reward after spending about $24. People, get a life.
