Sunday evening’s Amber Alert was a useful exercise but its capacity to override television will continue to be scrutinized by broadcasters for refinements. Happily, this alert was effective in the context of a baby taken away (probably unintentionally) by a car thief. There were no screaming noises associated with the alert, just a short message blurted out on a red strip over programming. Curiously, more than an hour after the baby was found the Amber Alert messages had not been switched off. Below we see this now outdated message superimposed over a U.S. cable channel.
