The email letter that arrives Monday to Friday shortly after the clock strikes its name — 12:36 — has asked important questions about the French’s ketchup furore. All scribblers know that ketchup is a readership builder. The daily burst of gossip says: “Nothing about the ketchup kerfuffle made any sense whatsoever. Why was Premier Kathleen Wynne touting Leamington as the place French’s ketchup is made when it’s bottled in Ohio? Why does Loblaws get to call President’s Choice ketchup “Canadian” when its tomatoes come from California? Who wrote the “leaked” memo that claimed French’s needed to be dumped from Loblaws supermarket shelves because it was taking sales from the PC brand? Why was Eglinton-Lawrence MPP Mike Colle threatening a boycott? It’s time to lay off the condiments.” So say we all except that as a story ketchup is so appealing. 12:36 is published by St. Joseph Media.
