In the U.S., the Federal Trade Commission has publicly rapped Lord & Taylor for failing to reveal that it paid high-profile Instagram accounts to secretly market clothing. The FTC said that Lord & Taylor sent out 50 free dresses to “select fashion influencers” who were then paid anywhere from $1,000 to $4,000 to post photos of themselves wearing the dress on Instagram during a two-day period in March 2015. Lord & Taylor is the oldest luxury department store in the U.S.and is owned by the oldest commercial corporation in North America, the Hudson Bay Company.
