Coca Cola is giving all its varieties a consistent look it calls “One-Brand” packaging. The scheme was announced in the U.S. but is expected to make its way to Canada in time. Cans and bottles of Coca-Cola Original, Coca-Cola Zero, Diet Coca-Cola (or Light, in Europe and elsewhere) and Coca-Cola Life will all feature a bright red disk on a background of either red (rendering the disc invisible), black, gray, and green, respectively, as well as the product name of each. The Red Disc is the “signature” element of the company’s new campaign, that it’s using as a unifying color across the brand.
