Consumerist website says that YouTube is about to introduce six-second ads in an attempt to hold short-attention span cell phone viewers and to beat out Facebook, which has surpassed YouTube for video viewing online. Who knew? A lot of those well-watched videos on Facebook started out on YouTube. At a mere six seconds, even the most impatient viewer is inclined to wait through these coyly-named “bumper ads”. YouTube will still keep the longer ads as well. Examples that YouTube showed in its announcement of the 6-second spots were short sections of existing full-length ads.
