It appears from material issued by the City that the board of Leaside Gardens is collaborating with a sign company to install a large digital sign (it will be at a height of 11 metres and contain two sign faces displaying electronic static copy, each with sign face dimensions of 10.67 metres horizontally and 3.05 metres vertically) to make money. It would have two sides blinking away to the north and south. Otherwise, Leaside Gardens is not hard to find. In any case, there is a meeting to hear from the public on this application to be held at the Gardens on Thursday night May 12, 2016, at 7.30 p.m.
GARDENS LETTER
The board of Leaside Gardens has issued letter to make its case. The old sign is just out of date and the proposed sign would afford the arena and the community many benefits. It gives three reasons why it is propsoing the sign:
- Increased Revenue: The new Leaside Memorial Community Gardens sign will generate 4x the revenue for the Gardens at no cost to the Gardens or the community. The money generated will significantly impact the financial well-being of the Gardens and be used to off-set our ice costs.
- Showcase our Community: The sign will have two sides; one dedicated to advertising (this side will be facing the railway tracks) and one side exclusively for community and Gardens events and announcements (this side will be facing North into Leaside). The custom designed 10’x10’ digital sign can be used as a communication tool within our community and as such, the community, user groups at the arena as well as other community organizations will have access to this space, free of charge.
- Landmark for the Gardens: Currently, the Leaside Memorial Community Gardens does not have an identifying sign on Laird Avenue. The new sign will have the arena name (similar to the sign on the east facing the wall of the arena), identifying the building and making it easy to spot while driving on Laird Avenue.
