We are a nation of creatures deeply absorbed in our cell phones even as we walk, drive, do business and try to perform tasks while ignoring just what it is we think we are doing. Texting while doing anything else is a calamity for sustained rational human behaviour. It is the devil’s work. Texting while driving or walking is profoundly more dangerous and commonplace than drunkenness. But we don’t care. We do it anyway and frequently — very frequently — it kills us. This arresting Ontario government ad may help, but as a society and people, we are in deep trouble from narcotic texting.