Times Square is a long way from Battle Creek Michigan, the place historically connected to cereal-maker Kellogg’s. But today, July 4, Kellogg’s has opened its first “cereal bar” in Times Square. It’s an attempt to revive interest in cereals and the prospect of more such places is open. The restaurant had dessert chef Christina Tosi (owner of Momofoku Milk Bar and a judge on Master Chef US) create six recipes made with different Kellogg’s cereals: Pistachio & Lemon, The Circus, Berry Au Lait, Berry Me In Green Tea, The Chai Line, and The Corny Blues.
