Research debunking the long-held view that moderate drinking of alcohol extends life is causing brewers to seek a new market in non-alcoholic beer. The online site Consumerist, which is run by Consumer Reports, makes note of how many countries are abandoning the moderate alcohol advice. Brewers have responded by targeting a new market — non-drinkers. In Canada, Budweiser aims to have 20% of its volume come from no-or low-alcohol beer by 2025, the Wall Street Journal reports. The alleged deception about the effects of moderate drinking — intentional or otherwise — came into full focus this year with evidence that most studies included terminally ill people the “abstainer” category, effectively giving the “moderate” category a substantial advantage when it came to life expectancy.