Leslie Wu of Forbes Magazine writes that a brewery in London will brew you a personalized lager based on the taste preferences revealed by your DNA. Call it tailor-made on tap. Wu says that a craft brewer named Meantime Bespoke is asking merely $30,000 to make the beer based on DNA from 23andME’s testing of oral taste receptors through a specific gene (TAS2R38, if you’re counting says she). Meantime Bespoke by the way is owned by SAB Miller. “Hereditary variations in a person’s oral taste receptors (the TAS2R38 gene) will be used to help determine their perception and proclivity to sweet and bitter profiles, primarily based on the ability to detect propylthiouracil — a chemical similar to the bitter compounds found in cabbage, raw broccoli, coffee tonic water and certain dark beers,” says the brewmaster. Uh-huh. .
