It is the most asked for change by McDonald’s customers and it has been for years. The all-day breakfast, introduced last year in the U.S. has boosted sales there. Now, finally, McDonald’s will test the market for eggs after 11 a.m in Canada. And it is the egg, make no mistake, which many consider the universal food, that propels unknown numbers of restaurants to profitability. None of the pilot stores will be in Toronto but eight of them will be in Whitby-Ajax. Three will be three in Mississauga and the rest in places like Montreal and suburban Vancouver. McDonald’s has about 1,400 restaurants across the country.
RAY KROC MOVIE
Which makes one wonder if it was Ray Kroc that decided there would be no eggs after 11 a.m. The story of the McDonald’s founder will be in theatres January 20 but the all-day breakfast is not mentioned so far as we know.
So weird! I wonder why they won’t do this in Toronto proper? Confusion as to which locations have it, perhaps. I’m sure it will go over like gangbusters when it does come – I for one would have an egg mcmuffin for lunch every now and then 🙂