Starbucks in the US (and probably Canada) will hire thousands of refugees in an apparent response to Donald Trump. Wow. The figure mentioned is 10,000 over five years. This is the most recent jab from Starbucks Chairman and CEO Howard Schultz after his letter to Trump condemning the travel ban orders was met with the Twitter hashtag #BoycottStarbucks. Starbucks drinkers and friends hijacked the hashtag to reverse its intention.
ROLL UP THE RIM
This is non-political. Tim Horton’s has brought back the Roll Up The Rim contest. The coffee giant teased the return of the contest on Twitter on Tuesday, and made it official Wednesday morning. Those who purchase coffee or other hot beverages at participating locations will have the chance to win one of more than 49 million prizes. Prizing this year includes 40 grand prizes of the new 2017 Honda Civic Coupe EX-T, as well as 150 55″ LG 4K UHD Smart TVs, 100 $5,000 CIBC prepaid cards, 24,000 $100 TimCards and millions coffee and food prizes. Tim Horton’s also noted that Wednesday marks exactly 150 days until Canada’s 150th birthday.
ADS TARGETING KIDS?
And the Heart and Stroke Foundation is calling on the federal government to restrict online marketing of unhealthy foods and beverages aimed at children and teens, saying that high-volume promotional tactics are setting up young people for obesity and lifelong health problems. The foundation is calling for the elimination of marketing of all food and beverage products to children and youth under age 17.
