Cadbury and Nestle are among the fiercest competitors in the world. They sell confections on seven continents. Cadbury parent, Mondelez (formerly Kraft Foods) has had a running battle in Europe over the shape of Nestle’s Kit Kat bar, of all things. Nestle claimed a patent not just on the name, but on the four-finger structure of Kit Kat. Cadbury, which has its own finger food, fought that and won. The question of who would raise the new sign on the Bayview Jug Milk store at Bayview Ave. and Fleming Crescent was not as bitterly fought.
In fact, Nestle may not even know its beat up old sign is gone, replaced with a spiffy blue Cadbury flag. The Ontario Lottery Corporation may have a part of the action since its logo is up there now as well. The change came after the Jug Milk owner asked Nestle to replace the aging sign. It was a rusting eyesore. Nestle pondered that and declined. The owner then tried Hershey. It passed too. But the Canadian arm of Cadbury, the nearly 200-year-old British firm said yes. From what we hear, it may be the start of a program to install Cadbury corner store signs elsewhere. Certainly beats Circle K. But that’s another story.
