Starbucks in the US will introduce ice cream as a replacement for its discarded wine and liquor gambit to try to generate business in the evenings. Ten of its outlets in Boston, Washington, D.C. and Los Angeles will serve the Roastery Affogato menu. An affogato is a scoop of ice cream topped with a shot of espresso. It’s long been a favorite dessert in Italy, and is served at many independent coffee bars around the U.S.
$6 IS THE PRICE
Customers are said to like it because it’s sweet, relatively low in calories and seals their meals by combining dessert and coffee in one glass. If you eat it quickly, it’s a coffee sundae, and if you let it melt, it’s like a milk shake. The affogato offerings at the high-end Roastery outlets will start at $6 for a no-frills affogato (they call it the Classic) to $8.50 for a Cold Brew Malt, made with ice cream, small-lot cold brew coffee and chocolate bitters. Another 100 regular Starbucks stores in Orange County, Calif., will feature a less-expensive affogato menu, which tops out at $6.40 for a malt made with regular cold brew coffee.
