Councillor Carmichael Greb (Ward 16) has mass-mailed information about the Avenue Road Study. As some no doubt know, it envisages among other things a Business Improvement Area north of Lawrence Ave. to feature the Upper Avenue branding. A Business Improvement Area (BIA) steering committee has been established and is working towards establishing a BIA on Avenue Road. In 2010 a total of 29 “Upper Avenue” branded street name signs were made and installed along Avenue Road from Lawrence Avenue West to Wilson Avenue. The majority of old street name signs remained intact, creating a mix of both old and new signage along the Avenue. In 2016 Council approved the release of Section 37 Funds to complete the installation of ‘The Upper Avenue’ street signs on Avenue Road between Lawrence Avenue West and Wilson Avenue Avenue Road Study Status Report
