Air Canada Centre will become Scotiabank Arena when a 20-year agreement between the bank and Maple Leaf Sports and Entertainment takes effect next July 1. “It will be a change,” said Dave Hopkinson, MLSE’s chief commercial officer. “It will be a change to the landscape of Toronto.” The building has only had one moniker since opening its doors in 1999.
WHAT AM I BID?
The sides declined to reveal the financial aspects of their agreement, but it’s safe to assume its worth astronomically more than the $30-million Air Canada paid on the original 20-year deal. Recent naming rights for Citi Field in New York and Barclays Center in Brooklyn sold for $20-million per year, according to a report in the New York Times.
