Loblaw Companies Ltd. says it will merge Shoppers Optimum points and PC Plus points under the name PC Optimum starting in February. The food and pharmacy giant says consumers can collect points as usual until February 1, 2018 when Optimum and PC Plus points will be moved to the new program at equal value. If a collector has $100 worth of Optimum points, they will receive $100 worth of PC Optimum points, for example. Loblaw says the new program will have an easy to remember redemption system — with 10,000 points valued at $10, 20,000 points at $20 and so on to a maximum single transaction redemption of $500. There are said to be 19 million Loblaw and Shoppers cardholders in total.
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