Surveys in both the US and Canada suggest that grocery shoppers have compelling reasons to go to the store and see what they’re buying first-hand rather taking what shows up at the door. It seems obvious if you’re among the 75 to 80 percent of people who say they’re not much interested in online shopping. Things like seeing the quality and variety of what’s available and being reminded about things that aren’t on your list. People are busy but many seem ready to make time for the food they eat. There’s also the delivery cost. Overall, the experience of shopping may be more interesting than other chores. How like grocery computer wonks to forget that shopping is frequently social. A story in Food Drive says that grocers are likely to be squeezed into a combination of brick-and-mortar stores and online options with speedy delivery.
