“Keep it in your pants” Swoop Airlines takes off Wednesday

WestJet’s low-cost airline, pink and white Swoop, takes off early Wednesday in a maiden flight from Hamilton to Abbotsford. The cost-conscious off-spring of a cost-conscious parent has launched ads that urge flyers to “keep it in your pants,” a reference to money and nothing else Swoop insists. Swoop will compete domestically with Air Canada’s Jazz budget line. Yahoo News