Mr. Zukran
Advertising to children?
Advertising to children?
A Montreal lawyer has succeeded in launching a class action suit against the advertising of Happy Meals to Quebec children. He is Joey Zurkan and his action was authorized this week by a superior court justice. Quebec law is strict about advertising to children. Zurkan apparently contends that toys offered with the meals, and models of the toys shown outside McDonald’s, is advertising to children. The question will be about where advertising to parents ends, and advertising to children begins. Needless to say, the potential for the shutdown of toy store windows and cereal box giveaways in grocery stores lurks in the background.
