Uber appears to be getting ready to deliver groceries but just how is not quite clear. It has posted an opening for a “head of grocery product” whatever that may mean. As is known, the digital taxi firm has had great success delivering food by way of Uber Eats. The most reasonable surmise given its history is that Uber will try to muscle in on the Instacart style of business. That is, contracting with grocers to deliver orders. It seems unlikely that Uber is going to go head to head with brick and mortar players like Loblaws, Longo’s, Metro or even Rabba.