The Meridian Credit Union, a rapidly-expanding financial services company based in Niagara Falls, has secured naming rights to the Sony Centre and the Toronto Centre for the Arts in North York. Beginning in September, the Sony Centre on Front St. will be called Meridian Hall and the North york theatre will be called the Meridian Arts Centre. The deal is worth $30.75-million to the City. Civic Theatres Toronto, which consists of three City-owned facilities — the Toronto Centre for the Arts (with four theatres), St. Lawrence Centre (with two theatres) and the Sony Centre theatre — secured the strategic partnership and naming-rights agreement with Meridian Credit Union. Ambitious Meridian CU to spark business on Mt. Pleasant