Plates could take government motto of Open For Business

Many stories appearing Saturday say the Ontario government is considering a change to the license plate slogan which has appeared on plates since 1982. Yours To Discover may be replaced by Open For Business on new plates. In 1973, Ontario plates were emblazoned for the first time with a motto: Keep It Beautiful. One source, Global News says, it has seen documents which say: “This initiative will see us refresh a license plate design that’s been relatively unchanged since the 1960s and depending on the slogan chosen — help to rebrand Ontario as a business-friendly province.” Research indicates that the only slogan on plates before 1973 (as above) was the word Confederation in centennial year, 1967. The NDP told Global News the change was “a bizarre ego-driven attempt to turn every licence plate into a Ford vanity plate.”