British singer Lily Allen is one of the glamorous faces employed by Vype
Health Canada Sunday shut down the Imperial Tobacco Company pop-up vaping operation in Dundas Square, the wildly magnetic location for teens and tweens at the corner of Dundas and Yonge Sts. The government says Imperial, under the trade name of its vaping subsidiary, Vype, was violating its prohibition on lifestyle vaping ads. Among the attractions at the Vype pop up were stylish young women dressed in silver. Vype was created by Imperial in 2016 as an inducement to those who smoked tobacco to quit that habit. Many however say the vaping industry is intent on recruiting young non-smokers to that habit. Imperial Tobacco is a subsidiary of British American Tobacco (BAT) with head offices in London.
