Toronto Police have issued an alert to parents in the east end after an apparent attempted luring of a child Wednesday. It occurred about 5:30 p.m. near Neilson Rd and Ellesmere Rd when a 7-year-old girl reported that a man had approached her in front of her home. He tried to lure her away. She ran inside her home and the man fled. He is described as having a brown complexion, in his 20s, 5’6″-5’7″, with an average build, and was clean shaven. He had short wavy black hair. He was wearing a grey long-sleeve sweater and black pants. He was also carrying a circular black plastic food container and was not wearing a mask.