Shoppers vs shrinkflation as content down, price the same

Among the many ways in which supermarkets and manufacturers increase the price of food, the curse of shrinkflation seems to be the most popular. They say consumers are much less likely to notice when they get smaller boxes or bundles of food for the same price rather than the original volume for more money. The National Post examines the phenomenon. A sign of interest in the story is the growing number of comments