Twitter has begun re-directing searches for references to Leaside to Seaside instead. There is a subhead link which politely asks if you are really interested in Leaside. This question suggests that you’ve made a mistake, even though you haven’t. Such fun. In fact, if you scroll down the entries you will soon come upon genuine Leaside tweets. It appears that this annoying manipulation of the search is an advertising ploy. The Seaside results begin with a colourful invitation to enter a contest for a Seaside vacation. But the linked page is the main pitch for “Daily Prizes”, a site that invites you to sign up for all sorts of contests. You know what that means. Who knows how this name game is playing out elsewhere. Are people searching Davisville being diverted to Margaritaville? The hugely popular social networking site is somewhat notorious for not making money, despite an IPO in 2013 that netted its founders billions. It recorded a $511 million loss 2014.
