Twitter has begun re-directing searches for references to Leaside to Seaside instead. There is a subhead link which politely asks if you are really interested in Leaside. This question suggests that you’ve made a mistake, even though you haven’t. Such fun. In fact, if you scroll down the entries you will soon come upon genuine Leaside tweets. It appears that this annoying manipulation of the search is an advertising ploy. The Seaside results begin with a colourful invitation to enter a contest for a Seaside vacation. But the linked page is the main pitch for “Daily Prizes”, a site that invites you to sign up for all sorts of contests. You know what that means.  Who knows how this name game is playing out elsewhere. Are people searching Davisville being diverted to Margaritaville? The hugely popular social networking site is somewhat notorious for not making money, despite an IPO in 2013 that netted its founders billions. It recorded a $511 million loss 2014.

Charlene Kalia

The sixth annual Laugh Out Loud in Leaside (LOL) takes place this evening in the William Lea Rom at Leaside Arena. It begins at 7 p.m. and is in aid of  Moorelands After-School programs which has helped children from less fortunate surroundings for more than a century. The mainspring of the Laugh Out Loud tradition is Leaside realtor Charlene Kalia. She issued a statement in a position as  chair of LOL in Leaside: “Thousands of children and families who use the second ice pad at Leaside Arena, new immigrant families in need of clothing and support and now children in under served communities in Toronto have already or will benefit from a community’s generosity.” In the last five years, LOL in Leaside raised a total of $150,000 to support a second ice rink at Leaside Memorial Gardens. All funds raised this year will be directed to Mooreland’s various programs. We are honoured to be supported by our neighbours in Leaside,” said Maureen Lewish, director, development and communications at Moorelands. “Over 73 per cent of our families live on less than $24,000 a year in this city, so our focus is to bridge the opportunity gap for children and youth by offering creative, supportive and fun out-of-school programs to help these kids develop the character, skills and strategies they need to thrive.”